FMC Professional Solutions Announces New Advertising Agencies
PHILADELPHIA, June 16, 2008 – FMC Professional Solutions, a division of FMC Corporation (NYSE: FMC) announced it has selected Melamed Riley Advertising of Cleveland, Ohio, to handle marketing communications for its pest control, lawn and golf brands.
Melamed Riley Advertising will support a number of FMC brands with strategic brand planning, creative, and media planning and buying.
“We have a very strong marketing team and we are excited to focus on continuing to grow our product portfolio with our new agency partner,” said Karen Westcott, marketing manager for FMC Professional Solutions. “Melamed Riley brings enthusiasm, creativity and a comprehensive understanding of the industries in which we work.”
Additionally, DeMask Marketing of Batavia, Illinois, has been retained to oversee public relations for FMC Professional Solutions. Both companies will provide support to the FMC-owned portals, www.fmcprosolutions.com and www.fmcezlearn.com.
FMC Professional Solutions has a product portfolio that includes the mainstay Talstar® line of liquid and granular insecticides, Transport® termiticide, Transport® GHP, Dragnet® SFR, Cynoff®, and BaseLine® Pretreat insecticides, Dismiss®, Echelon™, and QuickSilver® herbicides, and Segway™ fungicide.
FMC Corporation is a diversified chemical company serving agricultural, industrial and consumer markets globally for more than a century with innovative solutions, applications and quality products. The company employs approximately 5,000 people throughout the world. The company operates its businesses in three segments: Agricultural Products, Specialty Chemicals and Industrial Chemicals.
©2008 FMC Corporation. All rights reserved.